We design and program messages to be sent electronically to large communities of users through the email. SMS (messages to mobile phones) and/or RSS (Really Simple Syndication), alternate technology that will allow us to reach our audience avoiding ANTI-SPAM filters assuring the delivery of information. Additionally, our messages are composed using avatars (virtual figures that “humanize” the content sent), these elements increase its impact by 20%, and the contacts tend to re-send them. Additionally, through our follow-up techniques it is possible to know who has read the information and when it was read. In this way we are able to qualify the result of the marketing effort.